On 10 October 2018 the
International Crane & Transport Middle East Conference
will be held in Dubai
I am honored to be a guest speaker.
Presentation in session.
Topic: Communication is key to great performance
Industry consultant Marco van Daal will use his presentation at Cranes and Transport Middle East (CATME) to highlight the problems caused by the lack of communication on transport and lifting projects.
“Non-communication or lack of communication leaves room for interpretation. That is deadly in our industry”, said van Daal, founder and owner of The Works International. He has 25 years’ experience in the industry and has worked for Mammoet and Fagioli, among others.
“It can cost you dearly in terms of money as well as lives. According to my research, 80 % of all mishaps in our industry are somehow caused by or related to miscommunication.”
He believes it is a global problem, but one that is exacerbated by language issues; “The risk is much bigger in countries where multiple nationalities work together. Too often we assume that everybody speaks English. With our industry jargon that makes things even more challenging.”
Van Daal will highlight strategies used in the airline and medical sectors, which have borrowed from techniques developed by NASA for flight missions. “This method is so easy and simple to implement”, said van Daal, “If we as an industry would implement this method, the number of mishaps would greatly reduce.”
CATME takes place on 10 October in Dubai, UAE.
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